Fairline SouthChina

Mission Statement

Fairline as a maker of yachts has been built on a distinguished and well-defined reputation that regards both uncompromising craftsmanship and brilliantly considered design in equal measure.

Moreover, like any of its beautiful yachts, the true value of the Fairline brand lies in the sum of its parts rather than just individual elements.

That means the brand mission should go beyond crafting the individual details, and pay special attention to how each element works in concert and with collective purpose.

Only once this has been achieved, can the brand accurately and genuinely express Fairline’s heritage, personality and values.